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Showing posts with the label 100% natural

You Can Eat My Perfume

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 Originally published Sept. 22, 2013 There’s a saying in the natural lifestyle world: “Can you eat….so and so” meaning is the lotion or body care product made with pure and natural ingredients? I was reminded of this recently when someone interested in buying my perfume wrote me several times, asking specific questions about the ingredients. I answered each email, also telling her to check out my Ingredients page. She then sent another email asking if I used undenatured alcohol. Of course, I do, and I wondered why she wasn’t finding the answers on my website. I discovered the Ingredients page was listed last on the menu, so I moved it up to the #4 position. I want customers to know that the ingredients in my perfumes are so pure, they could eat them. Rose, citrus, jasmine – all are good enough to eat – or drink. I’m not saying you should ‘eat’ my perfumes, although I do remember Maria Browning of Bitter Grace Notes blog and Elena Vosnaki of Perfume Shrine blog musing online about u...

Ask the Perfumer 5/19/2013 and 100% Natural Fragrance and the Guild

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Originally published May 19, 2013 I welcome any questions about what constitutes a 100% natural fragrance today.  The Natural Perfumers Guild, which I head, will be seven years old on June 1st. It’s the only trade association devoted to 100% natural perfume.  That simple sentence hides a lot of controversy, challenges, and, ultimately, rewards. Every major controversy, and there have been a handful, within the Guild has centered around members, or outsiders, defining what natural is, on their terms.  Sometimes it’s a “greenwashing” issue, sometimes it’s naiveté, and on a few awkward occasions, subterfuge. The Guild members have worked on various committees and writing projects to help us move forward in defining natural perfume and set standards for member compliance.  The ultimate goal is to preserve and enhance the art, educate the public and promote our artisans, and make us a self-regulating Chinese honeysuckle: a fragrant, beautiful new addition to the natural p...

Press Release: Anya's Garden Perfumes Launches Room Candy - the first 100% natural wax melts

Organic Room Candy - First 100 Percent Natural Fragrance Wax Melts Released by Anya Garden Perfumes  For Immediate Release MIAMI SHORES, Fla./EWORLDWIRE/Aug. 1, 2012 --- Miami-based natural perfumer Anya McCoy once again leads the trends in natural perfumery by launching 100 percent ambient room fragrances in wax melt form. Room Candy takes the latest hottest product on the market and adapts it using 100 percent natural ingredients. Organic beeswax is the wax of choice for this entry into the ambient fragrance line for this is a world-renowned perfumer who is the president of the Natural Perfumers Guild and Director of the Natural Perfumery Institute. Pure essential oils and absolute oils provide the scent for this groundbreaking line of wax melts, also known as wax tarts and wickless candles. McCoy hand-pours the fragrant blend into vintage candy molds she has collected. Testing the wax melts, she discovered that they diffused scent over a 300-square-foot r...