Showing posts from October 15, 2009

What do you want? What you get - Gardenia is again available for perfumers.

All gardenias are not the same. Modern natural perfumery has a growing selection of raw materials from different species and varieties of gardenia to choose from, and we're all the better because of it. This image typifies the gardenia perfume fragrance we all want: lush, sensual, wanton, spicy, buttery, floral, intoxicating, over-the-top and proud of it. The creamy, green, almost-obnoxious scent of the full-blown gardenia that is common in gardens, the cultivated Gardenia jasminoides aka Gardenia augusta: Gardenia jasminoides aka Gardenia augusta In the early-to-mid part of the 20th century, there were a few who produced gardenia absolute form the G. jasminoides/augusta. Story has it that the advent of World War II and the discovery of synthetic aromachemicals that mimicked the scent of gardenia put an end to the natural gardenia absolute. In the early 21st century, with the rise of natural perfumery, the demand for a gardenia absolute arose again. I am enfleuraging gardenias, and