Anya's Garden Perfumes + The Natural Perfumery Institute

Oh, no, my beloved kewda flower, the male flower of the Pandanus odoritissimus, a Prehistoric plant that has survived for millions of year, may be in danger because of a proposed Indian law.   It seems that the kewda flower is one ingredient used in a rather toxic chewing gum known as gutkha.  You can read the article for all the details, but I will cut the chase about the problem:  an industry may be shut down because of this, an industry that supports many families and a beautiful product that is used in perfumery.  I use pandanus flower oil in two of my perfumes, Fairchild and Kewdra.  I will be able to harvest the flower here in Miami or grow my own if supply dries up.   Pandanus - aka Kewda flower I truly don't think it will dry up, because some of the distilleries will remain active.  Perhaps the distilleries could have been more forward-thinking and used some long range planning for alternative uses for their kewda oil, but often industries ...

The male flower of the Pandanus odoritissimus can weigh two pounds or more. The Pandanus is also known as the Screw Pine due to the swirl of the leaves. It is one of the most useful plants in the tropics. Practically every part of the Screw Pine is used for all type of different purposes: clothing, bowls, housebuilding, food, medicine and fragrance. But it's the wild and crazy flower I'm interested in as a natural perfumer. High, pierceing, radish-y, rosy, green, dirt, glorious, sun-drenched, yet cool as can be - that's the hydrodistilled oil of the Pandanus odoritissimus. Also can be described as hyachinth-honey, fresh floral, addictive. Dilute it down to 1% to have some of the hyacinth notes really release - wow. Male flower only, please - like the male peacock with his technicolor plumage, only the male flower of this tree has the scent. Yes, the lady trees may have the bombastic, grenade-looking fruit, but it's the essence of the male flower that is craved. And co...