Showing posts from April 5, 2008

Defining the word Natural

I recently attended an online webinar that addressed natural flavors and fragrances and one of the topics discussed was " developing realistic definitions of what is, and is not, natural ." First, as a lead-in they talked about the various ins and outs of the word "organic", how it is defined and the legislation that governs that word. The various agencies that have a piece the action as far as defining "organic" is large, varied, international, and (typically) non-binding. I'm deliberately vague because that definition is a related, but different subject from what I wish to cover here. The term organic seems rather fluid at times to me, and to write about it would keep me blogging for days, so I will pass on that effort. The word natural in the flavor and fragrance industries is unregulated at this time. That means that any company, for any reason, can label a product natural in an effort to market to the yoga moms and other marketing demographic that