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Showing posts from May 14, 2012

What if there was no print/label to ID perfumes or spices? I know my nose would work, what about yours?

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I have a well-trained Scent Memory, and I provide my students at the Natural Perfumery Institute with the tools to link the nose, hand, mind via specific exercises and recording forms to train themselves. Scent Memory is a valuable tool! Here's an interesting story.  Hewlett Packard convinced a town in the USA to do without print for a week.  This experiment was also conducted in India and Singapore, and the two quotes from those locales are what surprised me.  The woman in Singapore though her perfumes smelled different when she didn't have the labels to ID them, and a man in India complained that his mother-in-law didn't cook for the week because she didn't know what spices were what! Yes, I would be confused in a supermarket if all the labels were removed - who wouldn't - but my sense of smell would definitely get me through the perfume confusion, as I have so many raw materials and perfumes committed to Scent Memory.  I wouldn't have any problems with