Are Human Pheromones in Perfumery just bunk?

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Avery Gilbert, Guild Associate and general raconteur on all things olfactory, finds a book that confirms his theory that the hoo-ha over human pheromones is just bunk. 

Comments

  1. James V. Kohl12/09/2010 10:33 PM

    I've been waiting for an expert to comment on The Great Pheromone Myth, but am very surprised that Avery Gilbert agrees with Dick Doty's portrayal of the research. Are they just ignoring the neuroscience? While I agree that the marketers need to be stopped from making baseless claims, it's hard for me to imagine taking the neuroscience out of olfactory neuroscience, since it's the neuroscience that Avery and Dick use to explain their work with odors.

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