Are Human Pheromones in Perfumery just bunk?
Avery Gilbert, Guild Associate and general raconteur on all things olfactory, finds a book that confirms his theory that the hoo-ha over human pheromones is just bunk.
Boxgasm - for perfumers, aromatherapists, bath and body manufacturers, chandlers. What the heck is a boxgasm? Well, read below and you may have one.
Project Boxgasm Announcement: If you are an artisan who makes perfume, bath & body products, aromatherapy products, candles - you can now make your own custom boxes! The Natural Perfumers Guild wishes to share this discovery with everyone, so please share the link to this blog with other groups, forums and chat places you may frequent. The more the merrier - let's upgrade our products to the next level, with lovely, custom boxes! I am the President of the Guild, and I like to roam social media sites and check out, and "like" the various projects and announcements of the Guild members. Little did I dream when I visited a Facebook page of one of our members, a page that only had 21 followers, since it's new, that I'd discover something that can help all artisan small business owners. But there it was, an iconic image out of South Africa - custom perfume boxes! When I called some members of the Natural Perfumers Guild and told them about the discovery th...
I've been waiting for an expert to comment on The Great Pheromone Myth, but am very surprised that Avery Gilbert agrees with Dick Doty's portrayal of the research. Are they just ignoring the neuroscience? While I agree that the marketers need to be stopped from making baseless claims, it's hard for me to imagine taking the neuroscience out of olfactory neuroscience, since it's the neuroscience that Avery and Dick use to explain their work with odors.
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