About That Clean, Fresh Scent

What Madison Avenue Touts to the Detriment of Health - from Cigarettes to Plug-In Air "Fresheners" et al

Just a quick follow up to the previous blog on chemical sensitivities causing problems for perfumistas. This appeared a few days ago in the Washington Post.

A brief quote from the article:

"Collectively, the six products gave off nearly 100 volatile organic compounds (VOCs), including acetone, the eye-stinging ingredient in nail-polish remover and paint thinner. (VOCs are compounds that vaporize easily, like fumes from paint and gasoline. Many VOCs are known to be harmful.)"

It's very clear to me, and has been very clear for a long time that we are in a state of sensory overload due to savvy Madison Avenue brainwashing. My prediction? In a few years the fragrance fumes of the grocery aisles, the plug-in "air fresheners", the scented candles will all be as rare as cigarette smokers, smoke-filled restaurants and offices and will be viewed as harmful.

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