Several Guild members and myself kept this surprise announcement of the Fleur Awards under our hats for several months, and it was hard to do! We will have a much-expanded awards ceremony next year, but the logical tie-in with our Brave New Scents project demanded that we select two of the most innovative, ground-breaking members and present them with the first Fleurs. The two members have devoted much of their careers to distilling aromatics, a big step forward for perfumers in modern times, when most perfumers rely on suppliers for their raw materials. The October 1, 2011 Guild Brave New Scents project highlights natural aromatics of the 21st Century, and both recipients of the award are pioneers that have stepped up and created their own distillates for their businesses, and, by doing so, have encouraged many of us to do the same.
Lifetime Achievement Award from us!
Alexandra Balahoutis, Innovator and Perfumer, is awarded a Fleur for her groundbreaking work as someone who is determined to take control of the most basic raw materials - the essential oils - and by doing so, guarantees that the best and most beautiful aromatics will be the inspiration and fulfillment of her perfumes.