Thursday, February 21, 2008

The Natural Perfumers Guild is Honored to Welcome Three Industry Icons as Associate Members



The Fragrance Foundation + Mindy Green + John Steele

The Natural Perfumers Guild is proud to announce the addition of three new Associates to our membership roster. Two of the new members, John Steele of Lifetree Aromatix and Mindy Green of Green Scentsations are noted aromatherapists, authors and educators. Neither has a website, so the links above are to websites that summarize their illustrious careers. Trained in aromatherapy, John has taught natural perfumery, and Mindy wrote a seminal book on Natural Perfumery. Mindy is also the Clinical Aromatherapist for the Aveda Corporation, a founding member of the American Herbalists Guild and associate editor of the American Herb Association Newsletter Their careers are devoted to natural aromatics, writing, education and promoting the industry, and we are honored to have them on board.

The Fragrance Foundation is the educational arm of the international fragrance industry. The Guild, just one-and-a-half years old, is honored to be recognized by such an august organization, and delighted to have them join us. In speaking with John Steele this afternoon, I found out that he has known Annette Green, the founder of the Foundation since 1985, and that she invited him to Summit 2000 at the Lincoln Center, New York City in 1990 to speak on natural aromatics. It is wonderful that two paths cross again in the Guild.

The Fragrance Foundation hosts the annual FiFi Fragrance Awards, the "Oscars" of the fragrance industry, trains perfume sales representatives, has a research and development institute - The Sense of Smell Institute - plus many, many more dynamic and ongoing projects. Two years ago the Fragrance Foundation hosted a James Beard Foundation dinner in New York, and Mandy Aftel, Guild founder, presented natural aromatics to the dinner attendees. Rochelle Bloom the Foundation President then invited Mandy to return to NYC in a few months later to be on a panel discussion of natural aromatics, and thus our relationship with the Foundation was forged.

It is fulfilling ot see the players all come together. If you read the blog previous to this, Janita, who is mentioned there, grew up with Mindy Green. When emails between Mindy and myself got snagged in spam traps, Janita was able to reconnect us, thus facilitating Mindy's membership. It is the connection between all of us that facilitates our moving forward with our goals of education, growing the art and community and working on legislative issues that affect us.

There are many projects in the works for the Natural Perfumers Guild in the coming year, and the addition of these members is helping us kick off 2008 as a year that will help define and shape our role more in the fragrance world. It is very exciting and a great time to be a natural perfumer!


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