Tuesday, July 31, 2012

Press Release: Anya's Garden Perfumes Launches Room Candy - the first 100% natural wax melts

Organic Room Candy - First 100 Percent Natural Fragrance Wax Melts Released by Anya Garden Perfumes 


For Immediate Release

MIAMI SHORES, Fla./EWORLDWIRE/Aug. 1, 2012 --- Miami-based natural perfumer Anya McCoy once again leads the trends in natural perfumery by launching 100 percent ambient room fragrances in wax melt form. Room Candy takes the latest hottest product on the market and adapts it using 100 percent natural ingredients.

Organic beeswax is the wax of choice for this entry into the ambient fragrance line for this is a world-renowned perfumer who is the president of the Natural Perfumers Guild and Director of the Natural Perfumery Institute. Pure essential oils and absolute oils provide the scent for this groundbreaking line of wax melts, also known as wax tarts and wickless candles.

McCoy hand-pours the fragrant blend into vintage candy molds she has collected. Testing the wax melts, she discovered that they diffused scent over a 300-square-foot room in 10 minutes. McCoy suggests placing used wax into a tissue or cloth or small organza bag and using them to scent bureau drawers or closets.

The vintage mold wax melts, available in the shapes of shells, tulips and flowers, will be packed in a reusable steel tin. There will also be cube-shaped melts packed in recyclable plastic clamshells.

"Wax melts are incredibly easy and fun and fabulously fragrant," says McCoy. "Instead of having to worry about an exposed flame as you would with a candle, even if you use a tea light warmer, the flame is protected by the walls of the warmer, helping to prevent a child or pet mishap."

Since they're made of beeswax, which is a very hard wax, it is best to warm them on a tea light warmer. Some electric wax melt warmers don't get quite hot enough to completely melt the beeswax.

McCoy made perfume history by masterminding the hugely popular Outlaw Perfume project in 2010, and she couldn't resist naming one of her wax melt scents after it.
"Oakmoss is an outlaw fragrance material, restricted for use on the skin by some agencies, yet it is enormously popular among perfumistas, and I realized there was no oakmoss room fragrance! What better way to experience the complex and deep beauty of the oakmoss, combined with other outlaw aromatics like bergamot and lime by creating a Room Candy fragrance?" adds McCoy. Her Outlaw Perfume wax melts are believed to be the world's first oakmoss ambient fragrance.

Scents in the Room Candy line:

- Outlaw Perfume - the first oakmoss, lime and bergamot chypre room fragrance - ever
- Lemon Vetiver - sweet candied lemon myrtle with an herbal twist and earthy vetiver
- Cafe Chocolata - yummy gourmand scent, mouth-watering combo of chocolate and coffee
- Bay Rum and Honey - dark bay rum and soft honey beeswax smell like a scented tropical night

To receive the latest on Room Candy when it launches, including special introductory pricing, sign up for the newsletter at http://www.anyasgarden.com/signup.htm.



ROOM CANDY! - the first 100% natural wax melts - from Anya's Garden Perfumes

I can't burn fragrant candles because I have cats and overhead fans that are always on here in Miami.  So I was limited in fragrancing my home.  I use room sprays and potpourri.

Below, read the latest news in my newsletter today - and an incentive to sign up for my newsletter in case you haven't done so - a giveaway.  If you miss this one, there will be future giveaways, great discounts and new products announced in the upcoming months.

  Anya Presents Room Candy - the first 100% natural wax melts

Fragrances:

Outlaw Perfume - the first oakmoss, lime and bergamot chypre room fragrance ever!

Lemon Vetiver - sweet candied lemon myrtle with an herbal twist and earthy vetiver

Cafe Chocolata - yummy gourmand scent, mouth-watering combo of chocolate and coffee

Bay Rum and Honey - dark bay rum and soft honey beeswax smell like a scented topical night

Anya once again leads the trends in natural perfumery by launching 100% ambient room fragrances in wax melt form. Room Candy takes the latest hottest product on the market and adapts it using 100% natural ingredients. Wax melts are also known as wax tarts or wickless candles and have enjoyed huge popularity in recent years, but they always contained synthetic fragrances. Today is the "soft" launch of the Room Candy line, which will go on sale in September. They have much better scent "throw" than essential oil candles because it's possible to add more fragrant oils than is possible in a candle.

Free samples for beta testing! Anya would like feedback from customers in the United States. The first 20 who respond to this newsletter will receive samples of Room Candy. Indicate one or two scents you would like. Just hit reply to this e-mail and provide your address. The samples are molded in vintage candy molds of tulips, shells and flowers, and Anya needs to know how they survive the summer heat. If there are problems the Room Candy will be redesigned with cube molds. Please allow up to two weeks for the samples to arrive. Anya will promptly respond to the first 20 who write. If you don't receive a reply, that means all the beta testing slots have been taken.

Tip: Since they're made of beeswax, which is a very hard wax, it is best to warm them on a tea light warmer. Electric wax melt warmers don't get quite hot enough. Testers will receive full instructions and tips of how to extend the use of the beautifully scented products.



            Tea light candles are guaranteed to quickly warm up and melt the Room Candy.

 
Electric warmers may need more time and the use of the smaller pieces of Room Candy.

 Room Candy will go on sale in early September.  I will be releasing new scents and other ambient fragrance products, so make sure you subscribe to my newsletter for giveaway alerts. http://anyasgarden.com/signup.htm

More later!

Sunday, July 29, 2012

Ask the Perfumer - Sunday, July 29, 2012 - until 10 PM EST

I'm resisting the urge to tincture or enfleurage my ylang ylang or jasmine grandiflorum flowers.  It's a way of 'turning off' the work and just enjoying them for their beauty.  Do you have any questions for me today?  I'll be here all day, since I'm working on my new launch and new edition of the Natural Perfumery Institute's textbook with the wonderful assistance of Andrine Olson.  Also wish to thank Bruce Bolmes for his contributions to the textbook.  
Beautiful ylang ylang flower in my garden last week.  Photo by Elise Pearlstine




Sunday, July 22, 2012

Ask the Perfumer - Sunday, July 22, 2012 - until 10 PM EST

White champaca - Michelia alba

Last week I showed you the beautiful golden champaca, this week I'm sharing a photo of the beautiful white champaca growing in my garden.  What a gorgeous, highly-scented tincture this makes!  It's so strong, I have to dilute it for standardization.

Do you have any perfumery questions this week?  I'll be here until 10 PM ET to aid you in your perfumery work.

Sunday, July 15, 2012

Ask the Perfumer - Sunday, July 15, 2012 - until 10 PM EST

Good morning, dear friends!  I started drinking high-octane coffee again this week, and I'm wired and have already been very productive this not-very-hot-or-humid morning in Miami.  My front garden is a floral wonderland today, and I'm sharing my photos with you.  I hope they inspire you to grow your own fragrant botanicals, whether you harvest them to scent extraction or not.   I'll be here today, working on my hush-hush new fragrant product, so I'll be answering your natural perfumery questions.

Gold Champaca
Greeting me at my front door - a vigorous Jasmine grandiflorum plant



Not scented in the morning - night-blooming jasmine

A closeup of the pretty little nightblooming jasmine flowers


Tahitian gardenia - yes, the one Monoi is made from

My ylang ylang tree is loaded with blooms

A harvest basket before 9 a.m. Wonderful work if you can get it!

Sunday, July 08, 2012

Ask the Perfumer - Sunday, July 8, 2012 - until 10 PM EST

Ask the Perfumer is taking the day off to care for the parched plants in the garden and to TCB.  See you next week!

Sunday, July 01, 2012

Ask the Perfumer - Sunday, July 1, 2012 - until 10 PM EST

July 1st!  Hope you're having summer fun in the Northern Hemisphere, and cool times in the Southern.  Any perfumery questions today?